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The True Meaning Of Experiential Marketing
It's hard to believe that it's been nearly two decades since experiential marketing burst on the scene and quickly became buzzwords in branding and marketing circles around the world.
For 17 years, I, along with many others, have succeeded at implementing experiential marketing strategies without sharing a common or accepted understanding of what it is.
With its origins in event marketing, experiential marketing used to be the red-headed stepchild of the marketing world.
Experiential marketers did not have a seat at the strategic table, but rather were considered execution or activation-centric only.
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